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The Market Makers: How Leading Companies Create and Win Markets | Kongsee

The Market Makers: How Leading Companies Create and Win Markets

The Market Makers: How Leading Companies Create and Win Markets

Daniel F. Spulber

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From RM 56.00

ISBN: 9780070605848
Publisher: McGraw-Hill
Format: Paperback
Language: English
Tags: Business & Economics

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Book details

Category: Book > Business & Economics > Marketing
Published Year: 1998
Pages: 314
List Price: RM 56.00

Description

Describes how companies should continually evaluate and improve their products and services in order to remain competitive

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